ElicitTV offers the viewer an opportunity to play and manipulate content in realtime by simply waving their hands through the air, and by doing so the aim is to create a barrier between the screen and the viewer and provoke an awareness or questioning of what is being broadcast.
If for example a child was set down to watch televsion but had the choice to play with the image they were viewing through body movement, would they be less inclined to glorify the content? Would the idea of a celebrity exist of be lessened? ElicitTV, suggests that TV as it stands, is a one way experience and as a result is partly responsible for the glorification of the celebrity. In addition, what is broadcast is increasingly permeated by advertising campaigns and we are essentially left with a stream of advertisements.